GUSTAV CARPNER IS AN AWARD-WINNING
CREATIVE DIRECTOR WITH A BACKGROUND IN DESIGN,
FILM, AND FASHION. HE BEGAN HIS CAREER IN A SMALL
STUDIO IN STOCKHOLM, FOCUSING ON MOTION GRAPHICS
AND PRINT DESIGN.

LATER, HE BECAME A PARTNER AT B-REEL, WHERE HE
SPENT SEVEN YEARS AS A SENIOR ART DIRECTOR AND
DIRECTOR. FOLLOWING THIS, HE TOOK ON THE ROLE OF INTERACTIVE DIRECTOR AT ACNE.

MOST RECENTLY, GUSTAV HELD THE POSITION OF
GLOBAL CREATIVE LEAD FOR H&M MENSWEAR.
THROUGHOUT HIS CAREER, HE HAS COLLABORATED
WITH BRANDS SUCH AS H&M, HONDA, ABSOLUT VODKA,
MCDONALD’S, VIRGIN ATLANTIC, IKEA, AXE,
AND DISNEY.

HIS WORK BLENDS FASHION WITH EXPERIMENTAL
STYLES, OFTEN EMBRACING UNEXPECTED ELEMENTS
TO CREATE UNIQUE, STORY-DRIVEN VISUALS.

Global Creative Lead Menswear, H&M 
2020-11 – 2024
Stockholm

Global Creative Lead Divided, H&M 
2019-08 – 2020
Stockholm

Social Media Responsible, H&M
2016-11 – 2019-08
Stockholm 

Digital Content Responsible, H&M
2015-05 – 2016-11
Stockholm

Senior Director,  Acne Production 
2011-02 – 2015-04
Stockholm

Senior Director / Director, B-Reel (Partner) 
2003-06 – 2011-02
Stockholm

Art Director, Dallas Sthlm
1999-02 – 2002-09
Stockholm