A global campaign for H&M Man that speaks the language of guys. Unlike women most men don’t find style inspiration through runways or traditional fashion films. They find it in the entertainment they love. 
A campaign line that brings confidence to every moment that matters to men. Wear that feeling puts the act of getting dressed in the forefront. Making clothes your armor to tackle all situations in life

ROLE
Creative Lead – Menswear. 
Involved in every aspect of the creative process, guiding the team.
Providing briefs, maintain brand consistency.

TEAM
Agency: B-Reel
Director: Tim Godsal
Photographer: Quentin De Briey

TALENT
Pete Davidson, Comedian and Actor

AWARD
The One Show (Nominated), 2023