H&M GOES BEYOND THE RAINBOW WITH EMOTIONAL, TECH-DRIVEN PRIDE CAMPAIGN.

H&M’s launches the “Beyond the Rainbow” campaign on June 1, 2021 in support of the LGBTQIA+ community and Pride. With the interactive campaign H&M continues to stand by the LGBTQIA+ community, telling individual stories from the other side of the rainbow and encouraging people to share their own personal stories through our newly developed web app.

TEAM 
Global Creative Lead Men: Gustav Carpner
Creative Agency: B-Reel
Executive Creative Director: Zack McDonald

AWARDS
The Webby Awards 
Websites and Mobile Sites, 2022