Make it easy for our male customer to find his favourite essentials pieces and shift the perception of H&M Man as only fast fashion to quality, longevity and sustainability but always
in style.The setting made the essentials products stand out and create a new context for the collection. 

ROLE
Creative Lead – Menswear. 
Involved in every aspect of the creative process, guiding the team. 
Providing briefs, maintain brand consistency.

CREATIVE TEAM
Art Direction: Sandberg & Timonen
Photographer Campaign: Oliver Hadlee Pearch
Photographer Still Life: Gustav Almestål
Installation designer: Isabel & Helen

Window installation, Oxford Circus, London