Update of Lyko’s “Your beauty playground” concept, making it more relevant and inspiring. Built on their signature cut-out style, improving the bold portraits and close-up hand imagery that define their brand. By giving each model a unique character and using dynamic cropping and clean compositions, we created a more genuine expression. 

The result was a modern, confident visual style that celebrates individual beauty.

ROLE
Art Direction and Concept Development

Agency 
Haus 

TEAM
Photo by Nina Holma
Styling by Åsa Maria Camnert
Hair by Francisca Saavedra von Dessauer
Makeup by Pari Damani
Production by Blissed