Gustav Carpner is an award-winning Creative Director with expertise in design, film, and fashion. Over the years, he has worked with some of the world’s most iconic brands, including H&M, Honda, Absolut Vodka, McDonald’s, Virgin Atlantic, IKEA, and Disney.

Starting his career in a studio in Stockholm, specialized in motion graphics and print design. He later became a partner at B-Reel, spending seven years as a Senior Art Director and director, before taking on the role of Interactive Director at Acne.

Most recently, Gustav held the position of Global Creative Lead for H&M Menswear, shaping the brand’s creative vision and narrative. Known for blending fashion with experimental styles, his work embraces unexpected elements to craft visuals that are bold, innovative, and story-driven.

Global Creative Lead Menswear
H&M 
2020 – 2024

Global Creative Lead Divided 
H&M 
2019 – 2020

Global Social Media Responsible
H&M
2016 – 2019
 
Global Digital Content Responsible 
H&M
2015 – 2016

Senior Art Director  
Acne Production 
2011 – 2015

Senior Art Director / Director
B-Reel, Partner
2003 – 2011

Art Director 
Dallas Sthlm DDG
1999 – 2002