Repositioned H&M Divided as a young and inclusive brand. Executed numerous innovative campaigns aimed at enhancing the brand's credibility and expanding its reach to a
young audience.

H&M x KANGOL

Official music video for Mabel’s new song starring you and Mabel.

It’s an interactive music video that lives as a series of IG Story Filters*.
All you have to do to make the video is use the filters and tag them #HMxKangol.

ROLE
Global Creative Lead –   Divided
Involved in every aspect of the creative process, guiding the team. Providing briefs, 
maintain brand consistency.

TEAM
Agency: B-Reel

TALENT
Mabel, Singer 

BILLIE ELISH MERCH – DROP

We take off from the artists’ visual universe and personal aesthetic.
In her music videos, both analogue and digital effects are applied to create
viscous liquids and organic shapes. 

We add similar effects in a playful way to our campaign images, in order to
achieve a strong association to the artist.

In this concept too, the models could start with the fans. 

We add unique and fun layers inspired by digital effects.

ROLE
Global Creative Lead – Divided
Involved in every aspect of the creative process, guiding the team. Providing briefs,
maintain brand consistency.

TEAM
Agency: Studio Bon
Digital Creative: Inez Alpha