Don’t let fashion go to waste.

Flowers created from unwanted garments collected from H&M stores. The concept were developed for in-store global communication. 

ROLE 
Art Director and concept development. 

TEAM
Photo by @dantobinsmith
Set design by @rachelthomasstudio


 

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HM_Flowers_Rununcula-opt1
HM_Flowers_Dahlia-opt1
HM_Flowers_Anemone-opt1